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Success Stories

Guidance and best practice, reports and templates, testimonials of good and bad pitch experiences - here you find all the helpful resources that can make your next pitch more positive.

Gill Huber, Managing Partner, Oystercatchers

"The Pitch Positive Pledge is important to us. It allows us to really uncover and talk with the client about the reasons to pitch. It is about ensuring that we're really respectful of both client and agency, as the pitches are alongside the busy day-to-day work. Keeping to the Pitch Positive Pledge ensures that clients and agencies both behave accordingly, as do we as an intermediary."

Rebecca Nunneley, Lead Consultant, AAR

“The Pitch Positive Pledge has helped hold people accountable for the pitches that they're involved with. It has made a really positive start at making people think twice about the decisions they make and the implications that those decisions will have on everyone involved, not just from a commercial perspective, but also from a wellbeing and people perspective.”

Alessandra Bellini, Chief Customer Officer, Tesco and President of the Advertising Association

“We’ve been working to the Pitch Positive Pledge since summer last year. It has not only given us a GPS to guide how we want to treat our agency partners in line with our values as business and as a team, but also proved invaluable in making our pitches more effective and streamlined.”

Julian Douglas, International CEO & Vice Chairman VCCP, IPA President

"The Pitch Positive Pledge has been a great success so far. We've had 300 companies sign up, agencies, advertisers and intermediaries, and partners. It's a commitment both by agencies and by advertisers to run a better, more accountable, more responsible process."

TPA Digital

As a team of paid media consultants all from ex agency and brand side, TPA Digital has collectively been involved in a great number of pitches both good and bad. Here they interview a few members of the team to share their stories on what makes a good pitch.

How we can make the pitch process more positive for everyone

To put more skin to the bone of the Pitch Positive Pledge, BD Matters, with the IPA, brought together an experienced panel to discuss how we can make the pitch process more positive for everyone.

Cogent

Gareth Evans, Group Managing Director, Cogent: "I'd encourage anybody to sign up to the Pitch Positive Pledge and to use the information available around it to inform the way they go about the pitch process and the relationships they build with clients. It can only be a good thing."

Total Media

Pedro Martins, Chief Growth Officer, Total Media: "I really want to say how proud I am that the concept we've been discussing so long in the group has finally gained momentum and had been adopted by so many brands, intermediaries and agencies."

Ogilvy UK

Laura Vipond, Chief Growth Officer, Ogilvy UK: "For agencies, pitching is as much an emotional investment as it is a commercial one, and I believe new business people have a responsibility to protect pitching teams and be mindful of their mental health through the process. So that's why I welcome a Positive Pitch Pledge with wide open arms."

The Beyond Collective

Oli Richards, Chief Marketing Officer, The Beyond Collective: "For me, the Pitch Positive Pledge gives you the structure you need at the very start. It ensures the experience ahead is going to be a positive one for all. For the business and our people."

VMLY&R

Ishan Chatterjee, Head of Growth UK, VMLY&R: "I think the Pitch Positive Pledge is a fantastic step in the right direction and it's triggered an important conversation around the role of the pitch. I think it's going to play a huge role in the future of the industry and of new business."