Cookie Consent

We use cookies and similar technologies (“cookies”) on our website. Some of these cookies are essential to enable us to operate the website. Others are for performance and analytical purposes to ensure you have the very best experience on our website and/or interaction with us, the use of which we need your consent. Please click “Accept” if you consent to our use of non-essential cookies or otherwise click “Deny”. To find out more about our use of cookies and manage your preferences, please see our Cookie Notice.

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Cookie Policy

Last Updated: 11 May 2022

WHAT IS THIS NOTICE ABOUT?

This Cookie Notice explains how we (the Institute of Practitioners in Advertising (“IPA”) in conjunction with the Incorporated Society of British Advertisers (“ISBA”) use “cookies” and similar technologies (such as “web beacons”, “pixels”, or “tags”) on the Pitch Positive Pledge website at pitchpositivepledge.co.uk (“Site”). It is designed to assist you in making informed decisions when using the Site. Please take a moment to read and understand this Cookie Notice. This Cookie Notice should also be read in conjunction with our Privacy Notice and our Terms and Conditions.  

Contents

  1. What are cookies or similar technologies?  
  1. How long do cookies last?  
  1. Which cookies do we use on our Site?  
  1. Is consent needed to use cookies?  
  1. How do I refuse, block, or delete cookies?  
  1. What about Google Chrome cookies?  
  1. Does this notice change?  
  1. Have any feedback for us?  

  1. WHAT ARE COOKIES OR SIMILAR TECHNOLOGIES?

Cookies are very small text files or pieces of code, which often include a unique identifier. When you visit a website, the website will request to store this text file on your device in order to remember information about you, such as your language preference or login information. Other information gathered through cookies may include the date and time of visits and how you are using the particular website.  

We also use similar technologies to cookies known as “web beacons”, “pixels”, or “tags”. These technologies do a similar job to cookies, allowing website operators to count page views and understand how visitors interact with and respond to certain content on a webpage.  

For the purposes of the remaining sections of this Cookie Notice, we refer to all cookies and similar technologies using the above features as “cookies”.  

We use “first-party cookies” and “third-party cookies” in connection with our Site. First-party cookies are cookies placed by us to collect information about you. Third-party cookies are cookies placed by third-party website operators. Information about you collected by those third-party cookies will be shared with the relevant third party. Please refer to the relevant third-party website operator’s privacy notice for more details about the information they collect and how they use it here.

Please note that our Site may link to third-party websites which are not operated by us. Where you follow links from our Site to the website of a third party, that website may place different cookies on your device. You should check the relevant privacy notice and/or cookie notice for more information about how that third party uses cookies.  

You should be aware that applications you use to access our Site, such as your website browser, may also place cookies on your device when visiting our Site, or other websites. An example of this would be where you sign into Google Chrome using a Google Account (see Section 6 “What about Google Chrome or other browser cookies?” below). We do not have control over these third-party cookies, so you will need to manage these cookies in the settings of the relevant applications.  

For more details on cookies and similar technologies, please visit All About Cookies.  

  1. HOW LONG DO COOKIES LAST?

All cookies have expiration dates that determine how long they stay in your browser:

  • Session Cookies – these are temporary cookies that are placed on your device during your browsing session and then expire (and are automatically erased) whenever you close your browser.
  • Persistent Cookies – these are designed to last for a pre-defined period of time, which varies depending on the nature of the cookie. Persistent cookies stay in your browser until they reach their individual expiry date, or until you manually delete them (see Section 5 “How do I refuse, block, or delete cookies?” below).
  1. WHICH COOKIES DO WE USE ON OUR SITE?

We use the following types of cookies:

Essential Cookies – Essential cookies are those cookies which a website could not operate without. Essential cookies include cookies such as login cookies and shopping cart cookies.  

Functionality Cookies – These cookies recognise you when you return to a website, remember your preferences, and provide enhanced, more personalised features.  

Analytics/Performance Cookies – Analytics cookies, along with other information, allow websites to calculate the aggregate number of people using a website and which features of a website are most popular. This information is generally used to improve the website and the way visitors are able to move around it.  

The table below sets out more information about the individual cookies we may use on our Site and the purposes for which they are used.

 Cookie Name  1st Party or 3rd Party  Cookie Type  Purpose Duration
 _ga  3rd Party  Analytical  This is a Google Analytics cookie. It registers a unique ID that is used to generate statistical data on the use of our Site. More information about Google Analytics can be found here: http://www.google.com/intl/en/analytics/privacyoverview.html  Two years.
 _gat   3rd Party  Analytical  This is a Google Analytics cookie. It is used to throttle the request rate on our Site. More information about Google Analytics can be found here: http://www.google.com/intl/en/analytics/privacyoverview.html  Session only.
 _gid  3rd Party  Analytical  This is a Google Analytics cookie. It registers a unique ID that is used to generate statistical data on the use of our Site. More information about Google Analytics can be found here: http://www.google.com/intl/en/analytics/privacyoverview.html  Session only.
 Hotjar  3rd Party  Analytical  Hotjar is a tracking code technology which uses cookies and other technologies to collect data on our users’ behaviours and their devices to improve the online experience. More information about the cookies and other technologies used by Hotjar can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information#tracking_code_cookies  Dependent on cookie type.
 AWSALB  3rd Party  Functional  Used by the online form on the website provided by formstack.com. This cookie registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.  6 Days.
 AWSALBCORS   3rd Party  Essential  Used by the online form on the website provided by formstack.com. Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.  6 Days.
 wf_auth   3rd Party  Essential  System cookie for Webflow, the platform that this website is hosted on. Used to track access to the website.  Session only.

  1. IS CONSENT NEEDED TO USE COOKIES?

Non-essential Cookies – We may only store and access non-essential cookies on your device with your permission. You are not obliged to give consent to our use of non-essential cookies. If you do give your consent and then change your mind, you can block or delete them (see Section 5 “How do I refuse, block, or delete cookies?” below).

Essential Cookies – Please note that we do not need your consent to store and access essential cookies on your device, although you can still block or delete them (see Section 5 “How do I refuse, block, or delete cookies?” below).

  1. HOW DO I REFUSE, BLOCK, OR DELETE COOKIES?

There are various ways that you can manage your cookie preferences, but please be aware that in order to use some parts of our Site, you will need to allow certain essential or functional cookies. If you block or subsequently delete those cookies, some aspects of our Site may not work properly, and you may not be able to access all or part of our Site.  

Your options for managing your cookie preferences are set out below:

Using your browser settings or other tools

You can block the use of cookies generally (not just in respect of our Site) by activating the relevant settings in your browser. For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.  

Further, if you do not want to be tracked by Google Analytics, you can install the Google Analytics opt-out browser add-on (but this will only work on certain browsers). For further information on Google Analytics and its use of cookies, please consult the Google Analytics cookie policy.  

  1. WHAT ABOUT GOOGLE CHROME OR OTHER BROWSER COOKIES?

Separately to our use of Google Analytics cookies, when you access the Site via Google applications such as Google Chrome, Google may collect user information for the purpose of Google serving personalised advertising across your devices. Google is able to place these advertising cookies on the devices used by visitors to the Site because we use Google services to run the Site. However, these cookies are dropped for Google’s own purposes and as such we do not have any control over how or when they are dropped. You will need to opt out of receiving these cookies via your Google settings. For further information about these cookies, please see the Technologies section of Google’s Privacy & Terms site here. Please note that other browsers may use similar tools.

  1. DOES THIS NOTICE CHANGE?


We may update our Cookie Notice from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. For example, it is not currently our policy to enable website users to create accounts, but if this policy were to change, we would wish to use cookies to remember your preferences and prevent you from needing to re-enter information you previously provided during account sign-up. We recommend that you check here periodically for any changes to our Cookie Notice.

  1. HAVE ANY FEEDBACK FOR US?

If you have any questions or feedback on our Cookie Notice, please contact us at webhelpdesk@ipa.co.uk.