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How we can make the pitch process more positive for everyone

To put more skin to the bone of the Pitch Positive Pledge, BD Matters, with the IPA, brought together an experienced panel to discuss how we can make the pitch process more positive for everyone —and rethink the time, energy and resources spent on pitches for clients who are unnecessarily "shopping around”.

There were great points made about the role of intermediaries in setting expectations for both clients and agencies, the importance of transparency and honesty, learning when to say no, and some great examples of where positive pitching practices have already been implemented.

Watch the full discussion here:

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