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Alessandra Bellini, Chief Customer Officer, Tesco and President of the Advertising Association

“We’ve been working to the Pitch Positive Pledge since summer last year. It has not only given us a GPS to guide how we want to treat our agency partners in line with our values as business and as a team, but also proved invaluable in making our pitches more effective and streamlined.”

Alessandra Bellini, Chief Customer Officer, Tesco and President of the Advertising Association

“We’ve been working to the Pitch Positive Pledge since summer last year. It has not only given us a GPS to guide how we want to treat our agency partners in line with our values as business and as a team, but also proved invaluable in making our pitches more effective and streamlined.”

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